Essays 3 pages, words 1 How could the company have erred so badly in its estimates of spending patterns of European customers? Due to the location advantage and incredible accomodation prices consumers prefer to stay in the city center. People prefer to stay overnight in the city center instead of staying in the park.
For the visitors it was too expensive, highly gathering place most importantly it ignored the French culture. They took further loans and investment and increased its attributes and surprisingly finally it got the visitors attraction.
Now it is one of the most profitable theme parks of Disney around the world. Euro Disney had a very hard initial experience in France.
There were various errors made in the operations of Euro Disneyland, which affected the French culture. An example of this is the Walt Disney Company's policy of serving no alcohol in its parks in California, Florida, and Tokyo, which it extended to France.
However by implementing this American strategy, it caused astonishment and rebellion in France where a glass of wine for lunch is a given. It failed to recognize that alcohol is viewed as a regular beverage with meals and a part of daily life. After much consideration, in Maythe Walt Disney Company changed its policy and allowed wine and beer in the Euro Disneyland theme park.
The decision of breakfast was another cultural mistake, but in the opposite way. Disney assumed that French customers would want to eat French breakfast while they wanted American one.
Operational errors were also committed for Disney, for example Disney assumed that Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly, turned out to be the opposite and Disney had a big problem with that.
Another assumption such as optimistic assumption about attendance was also made. If Disney had conducted a primary research and learned from their potential customers, French and Europeans, they would have forecasted those mistakes and prevented them from happening.
Also if Disney had controlled better the controllable forces, price and promotion for example, they would have a better initial experience. France was the best choice for Euro Disney, because it presented the best geographic location and also had many incentives from the French Government, cheap land, and easy bank loans.
To conclude, Disney had a very poor initial performance due its lack of knowledge about the French and European preferences and culture. If Disney had followed the steps proposed above they could have had a better initial experience. Therefore, Disneyland is a great cross-cultural lesson for students and business man around the world.
This park was the idea of Walt Disney and became known as Disneyland.
At the time it was one of the biggest and most innovative parks in the world. The ideals behind Disneyland were that Disney could create a place where both kids and adults can go and have fun.
From the time of opening, Disneyland became an immediate success.
Unfortunately, Walt Disney passed away inand never had the chance to see his vision for the park come to fruition.Business Ethics Case Essay. Business Ethics Case Tina M. Drinka BUS/ March 12, Rob Tischer, J.D., M.A. Business Ethics Case Discussed in this paper is the case of Calder v.
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Case Study: Disney in France 1 Until , the Walt Disney Company had experienced nothing but success in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in Eurodisney Business Case Essay.
Home / Free Essays / 1) How could the company have erred so severely in its estimations of disbursement forms of European clients? * The thought was market Euro Disney as a complete vacation bundle and encouraging people to remain in the hotels and eat all meats in the composite.
Access to case studies expires six months after purchase date. Publication Date: October 31, This is a Darden case barnweddingvt.comns the troubles that Euro Disney experienced from the start.