Marketing Management MRKT 3 Credits A study of the theory and practices related to the management of the marketing function as applied by managers and administrators in organizations. Analyses of case studies are used to demonstrate the necessity of incorporating marketing with other business functions. Control techniques for the overall marketing mix are also introduced. Topics include ethical models, First Amendment issues, libel, privacy, and confidentiality.
Marketing Management MRKT 3 Credits A study of the theory and practices related to the management of the marketing function as applied by managers and administrators in organizations. Analyses of case studies are used to demonstrate the necessity of incorporating marketing with other business functions.
Emphasis is on the planning and implementation activities required to attain the organization's marketing goals. Control techniques for the overall marketing mix are also introduced.
Topics include ethical models, First Amendment issues, libel, privacy, and confidentiality. The integration of public relations with advertising and marketing efforts is discussed, with emphasis on the ethical and legal issues inherent in this integration.
Consumer Behavior MRKT 3 Credits A study of the cognitive and behavioral bases underlying consumers' buying preferences and decision processes, intended for managers and administrators who have to evaluate the efficacy of the firm's marketing plan.
Emphasis is on the role of the communications strategy for example, advertising, promotion, public relations in achieving the overall marketing objectives. Organizational Theory MGMT 3 Credits An overview of the fundamental concepts of organizational theory and design in the context of a postindustrial and increasingly global society.
The study of organizations encompasses several key knowledge areas essential to today's manager: Discussion addresses essential concepts in organizational theory and design, including measuring effectiveness, organizational life cycles, options for organizational structure, and becoming the learning organization.
Theories of culture are examined and applied in relation to leadership style and practices as well as to organizational communication across cultural groups. Team development and leadership are explored in an intercultural environment.
Topics include the impact of technological and workforce changes on society, organizational ethics and social responsibility, organizational communication, leadership and decision-making skills in intercultural environments, the history of management thought and its relevance for managers today, and systems thinking and the challenges of managing in today's complex and rapidly changing environment.
Knowledge of the fundamental concepts of financial accounting and economics, including opportunity cost, the time value of money, and financial analysis. An investigation of financial decision making in business, government, and not-for-profit organizations.
Emphasis is on the application of financial and nonfinancial information to a wide range of management decisions, from product pricing and budgeting to project analysis and performance measurement. A variety of decision-making tools such as break-even analysis, activity-based costing procedures, and discounted cash flow techniques are studied.
Contemporary managerial practices are explored. Knowledge of the fundamentals of statistical methods, techniques, and tools. An examination of how managers organize, analyze, and interpret data for decision making. Focus is on developing skills in using statistical tools to make effective business decisions in all areas of public and private-sector decision making, including accounting, finance, marketing, production management, and human resource management.
Topics include collecting data; describing, sampling, and presenting data; probability; statistical inference; regression analysis; forecasting; and risk analysis.
Microsoft Excel is used extensively for organizing, analyzing, and presenting data. Completion of 24 credits including all other core courses. A capstone investigation of how strategy interacts with and guides an organization within its internal and external environments.
Focus is on corporate- and business unit-level strategy, strategy development, strategy implementation, and the overall strategic management process. Topics include organizational mission, vision, goal setting, environmental assessment, and strategic decision making.
Techniques such as industry analysis, competitive analysis, and portfolio analysis are presented.
Discussion covers strategic implementation as it relates to organizational structure, policy, leadership, and evaluation issues. The ability to "think strategically" and to weigh things from the perspective of the total enterprise operating in an increasingly global market environment is emphasized.Example Marketing Essays.
the model broadly addresses the question as to where value is added to a product 13 Pages (4, Words) Last Modified: 29th December, Apple Marketing Strategy. Introduction In the following report the marketing strategies of Next PLC, a British based clothing and home products retailer will be.
Database of example Marketing essays - these essays are examples of the work produced by our professional essay writers. It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines & Fill, ).
The objective of this portfolio is to identify were value from both the product and. As we know the marketing mix (made up of product, price, place and promotion) is the perfect combination of elements you need to get right for effective marketing.
Pricing is one of the most important elements of the marketing mix, as it is the only element of the marketing mix, which generates a turnover for the organisation. *Product-mix pricing can involve a number of pricing strategies for the brand manager.
Database of example Marketing essays - these essays are examples of the work produced by our professional essay writers. It is considered that there are 3 main elements to the marketing communication mix: tools, media and messages (Baines & Fill, ). The objective of this portfolio is to identify were value from both the product and. The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (Kotler, Keller, Brady, Goodman, & Hansen, , p. ). The four main marketing mix variables, referred to as the 4Ps of marketing are: product, price, place, and promotion. Each element of the marketing mix will be discussed in . Essay Plan for Marketing – Pricing. What Is Pricing? – Price is the only element in the marketing mix that represents revenue; everything else is grouped into the elements of cost. New-Product Pricing Strategies – Pricing an .
List each of these strategies and briefly define each. - Product-line pricing — low-, medium-, and high-priced products within the same line, such as different priced ties.
Product Mix Pricing Strategies Marketing Essay. Print Reference this. Published: 23rd March, Product Mix pricing strategies.
If you are the original writer of this essay and no longer wish to have the essay published on the UK Essays website then please click on the link below to request removal. Chapter 9 Product-Mix Strategies A product mix is the set of all products offered for sale by a company.
A broad group of products, intended for essentially similar uses and having similar physical characteristics, constitutes a product line.